MINUTES

          SUNNYVALE 4A DEVELOPMENT CORPORATION

         BOARD OF DIRECTORS REGULAR MEETING

JANUARY 28, 2010

7:00 P.M.

 

THE BOARD OF DIRECTORS OF SUNNYVALE 4A DEVELOPMENT CORPORATION MET IN A REGULAR MEETING AT 7:00 P.M. ON THURSDAY JANUARY 28, 2010, IN THE COUNCIL CHAMBERS OF THE SUNNYVALE TOWN HALL, 127 N. COLLINS ROAD, SUNNYVALE, TEXAS UNDER V.T.C.A., GOVERNMENT CODE SECTION 551.041.  THOSE PRESENT WERE:

 

            PRESIDENT                          LARRY BOYD

            VICE PRESIDENT               RACHEL DOYLE

            SECRETARY                        CLINT WESTMORELAND

            TREASURER                        RONNIE HENDERSON

            MEMBER                               WALT THOMAS

 

·         CALL TO ORDER

President Boyd called the meeting to order at 7:03 p.m.

 

·         DISCUSS AND CONSIDER PROPOSED PROJECTS AND CONSIDERATIONS FOR UPDATING THE STRATEGIC PLAN AND ANNUAL ACTION ITEMS FOR THE FUTURE DEVELOPMENT OF SUNNYVALE

1)    Defining and Prioritizing Long Term and Short Term Goals

2)    Discussion of Statutory Authority of the EDC

 

Pam Mundo advised that every year it is important to review the Strategic Plan and to evaluate/develop new action items.  The Mission Statement usually does not change often; however, review is needed to see if the Board desires changes. 

 

Pam Mundo read the Mission Statement being:  To attract quality businesses and development while maintaining the harmony of the natural landscape, scenic vistas and the Texas terrain.  Member Thomas recommended we add "and to retain" prior to quality businesses and the Board generally agreed.  There appeared no need to change the four goals, but Pam Mundo wanted the Board to take a look at the activities under the "Goals". 

 

Goal 1:  Conduct Internal Marketing to Build Consensus had several action items that the Board did accomplish in the past year and were considering to continue for the next few years to manage the program well.  The Economic Development Corporation was very active attracting more than $60,000,000 in new business.  Member Henderson recommended a change of the word "activate" to "support" under "Encourage local business to support the Chamber of Commerce since the Chamber was not active and support important. 

 

The Board decided to develop 2-4 focus group discussion on economic development topics.  Pam Mundo noted that the focus groups could be used to educate and pass information back and forth between the citizens, Board and Town Council.  She indicated that for complicated issues a focus group could add a better way of eliminating misinformation.  She suggested a focus group of large land owners and small business people working on what kind of retail was needed in Sunnyvale.

 

Pam Mundo said that focus groups of like minded people or focus group people of opposite opinions bring out the options and are a very good tool.  She stated that economic topics needed to be chosen.

 

Goal 2:  Manage the Economic Development Program.  President Boyd recommended that the Sunnyvale 4B Development Corporation be added to the action item, "Work cooperatively with the 4B Board, Town Staff and Town Council to promote Town development.

 

Goal 3:  Market the External Investment and Development Interests.  Pam Mundo said the action items should be continued but after discussion, the Board agreed to limit the advertising to the Dallas Business Journal Book of Lists.  All agreed to keep the website up-to-date and use that as an effective marketing tool.  Pam Mundo recommended the Board consider two methods of marketing including becoming a Film Friendly community and receiving a Scenic City certification. 

 

After discussion, the Board agreed to add becoming a Film Friendly Community.  Pam Mundo also recommended that the Board look into the TIF (tax increment financing) as a way of attracting outside developers.  She said there was some concern of borrowing for infrastructure in the community, but TIF districts were being used continuously.  Pam Mundo said that last year, consultants were interviewed and that a TIF district could be considered for the Rick Sheldon project.  There were no changes recommended.

 

Goal 4:  Continue the Business Expansion and Recruitment Program. 

 

Motion was made by Member Henderson to approve the Strategic Plan updates.  Motion seconded by Member Thomas.  Motion carried unanimously.

 

·         REVIEW AND CONSIDER APPROVING DECEMBER 2009 FINANCIAL REPORT

David Cranford, Finance Director, stated that everything seemed to be in budget for both expenditures and revenues.  Discussion followed regarding website expense.  Mr. Cranford advised that the annual rate was approximately $700 a year. 

 

Motion was made by Member Doyle to approve the financial report for December 2009.  Motion seconded by Member Thomas.  Motion carried unanimously.

 

·         EXECUTIVE SESSION AGENDA

 

1.      PURSUANT TO SECTION 551.087 OF THE TEXAS GOVERNMENT CODE TO DISCUSS AND DELIBERATE COMMERCIAL OR FINANCIAL INFORMATION FROM A POTENTIAL BUSINESS PROSPECT THAT THE BOARD IS SEEKING TO LOCATE OR EXPAND IN THE TOWN; TO DELIBERATE THE OFFER OF FINANCIAL OR OTHER INCENTIVE TO A BUSINESS PROSPECT GENERALLY LOCATED SOUTH AND WEST OF U.S. HIGHWAY 80 AT EAST FORK ROAD.

 

President Boyd adjourned into executive session at 8:06 p.m.

President Boyd reconvened into regular session at 8:54 p.m.

 

2.      CONSIDER ANY ACTION AS A RESULT OF THE EXECUTIVE SESSION 

No action taken.

 

·         ADJOURN

President Boyd adjourned the meeting at 8:54 p.m.

 

The undersigned presiding officer certifies that this is a true and correct record of the proceedings.

 

 ___________________________________

                                                                                                                                                                                     President Lawrence Boyd

ATTEST:

_______________________________

Scott Campbell, Town Manager

 

A TAPE RECORDING OF THIS MEETING IS ON FILE AT TOWN HALL.  THESE MINUTES ARE CONDENSED THEREFROM.